When a client asks an AI who to hire, does it name your firm?
More people now ask ChatGPT, Perplexity and Google's AI answers to recommend a lawyer. Those tools read your website and decide whether to cite you. Standing Intelligence pairs AI analysis with trained human professionals. The machine finds the gaps; people who know law firms decide what matters and tell you what to do about it.
A firm can rank well on Google and still be invisible to AI.
AI answers do not show ten blue links. They name a few firms, or none. A site that blocks AI crawlers, never says in a machine-readable way that it is a law firm, or buries its practice areas in a single page gets passed over, however good the lawyers are.
Access
Whether AI crawlers are allowed in, and whether your site gives them a clean map to follow.
Identity
Whether your firm, attorneys, practice areas and location are stated in a form AI systems can trust.
Substance
Whether your pages answer the questions clients actually ask, with proof worth citing.
The machine does the reading. People do the judging.
Software can scan a website in seconds. It cannot tell you which gap will cost you the most clients, how to word it for your practice, or what a managing partner needs to hear. Every Standing Intelligence audit is reviewed by a trained human professional before it reaches you, and every conversation is with a person.
Breadth and speed
Checks every page the way AI search tools do, consistently, in minutes.
Judgment and context
Trained professionals prioritize the fixes and tailor them to your practice and market.
A plan you can act on
A clear score, a ranked fix list, and a person to walk you through it.
Twenty checks. One score. A fix list in plain English.
Every audit is read-only. We look at the same public pages any visitor sees. You receive a score out of 100 and the fixes ranked by how much each one is worth.
- AI crawlers allowed in robots.txt
- llms.txt guide for AI systems
- XML sitemap
- Secure, mobile-ready site
- Structured data for the firm
- Attorney profiles marked up
- Dedicated practice-area pages
- Address and phone as readable text
- FAQ content and FAQ markup
- Clear title, summary and headline
- Client proof on the page
- Enough readable text to cite
From your website address to a plan in one business day.
You send your site
Your website address and an email. Nothing else is needed.
AI audits it
A read-only check of your public pages. No logins, no access.
A professional reviews it
A trained person checks the findings and ranks the fixes before you see them.
We walk you through it
Your score, your fix list and a free 15-minute call with a person. Implementation is optional and scoped in writing.
See what AI sees when it looks at your firm.
Send your website address. You will have your score and fix list within one business day.
Straight answers.
Is this just automated software?
No. AI does the scanning, but a trained human professional reviews every audit before it reaches you, and you speak with a person, not a chatbot.
What is an AI-visibility audit?
A read-only check of your public website that scores how easily AI search tools such as ChatGPT, Perplexity and Google's AI answers can find, understand and cite your firm, with a prioritized list of fixes.
Do you need access to my website?
No. The audit reads only public pages, the same pages any visitor sees. We never log in to anything.
What does it cost?
The audit and a 15-minute walkthrough are free. If you want us to implement the fixes or monitor your standing over time, we scope that separately and in writing.
How long does it take?
You receive your score and fix list within one business day of sending your website.
Can you guarantee my firm will be recommended by AI?
No one can. AI systems decide for themselves. What we can do is remove the technical and content gaps that stop them from finding and citing you.